Small Business Saturday
Small Business Saturday is an American Express initiative founded in 2010 to help drive consumers to small businesses for their holiday shopping. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before.
The City of San Francisco has become the model city in the country and nowhere has this small business program become as significant a public-private partnership coupled with the variety of activations throughout various parts of city, as it has in San Francisco.
Counted among the partners are: San Francisco Small Business Commission, San Francisco Invest in Neighborhoods, San Francisco Arts Commission, San Francisco Municipal Transit Agency, San Francisco Council of District Merchants, San Francisco Travel, San Francisco Chamber of Commerce, Women Impacting Public Policy, and American Express.
Investors include: American Express, San Francisco Small Business Commission, San Francisco Invest in Neighborhoods, San Francisco Arts Commission, San Francisco Municipal Transit Agency.
352 Cities in all 50 States and the District of Columbia have proclaimed November 29, 2014 Small Business Saturday. Cities include: Austin, Charlotte, Chicago, Cleveland, Detroit, Honolulu, Las Vegas, Milwaukee, Minneapolis, Nashville, New Orleans, Philadelphia, San Jose, Washington, DC.
Street banners citywide: American Express, the San Francisco Small Business Commission, and San Francisco Invest in Neighborhoods invested in the placement of 300 street lamp banners, up from 250 in 2014, in diverse neighborhoods throughout the city from November 2014 through October 2015. The placement goal is to have Small Business Saturday banners in high traffic locations.
2014 Neighborhood Commercial Districts Participating:
Clement Street Merchants Association
Divisadero Merchants Association
Fillmore Merchants Association
Greater Geary Boulevard Merchants Association
Hayes Valley Merchants Association
Mission Merchants Association
Noe Valley Merchants
Outer Noriega Merchants
South Beach Mission Bay Merchants Association
Small Business Saturday Main Street Makeover – Hayes Valley: American Express has partnered with internationally acclaimed Designer Kathy Ireland to used her talent to feature the ShopSmall message in storefronts and along the sidewalk of Hayes Street in Hayes Valley.
Street Art – Noe Valley: The Noe Valley Merchants Association’s and the San Francisco Arts Commission, have worked closely with artist Shawn Bullen to create a mural along 24th Street to commemorate Small Business Saturday 2014. The mural is located on the 4000 block of 24th Street, near the parking lot.
Etsy Pop UP – Valencia Street: The Estsy Pop-Up store component has been added to Small Business Saturday this year. It was designed by Etsy and American Express to help store owners bring exciting and interesting crafts people and trunk shows in their businesses. This is yet another way to drive shoppers to local small businesses during the holiday. Little Paper Planes, located at 855 Valencia Street (between 20th and Cunningham Place).
Meet an Author with Small Business Saturday Indie Bound
Book Passage, One Ferry Building, Authors: Tom Barbash, Mac Barnett, Lewis Buzbee, Arlo Crawford, Sara Deseran and staff from Cameron & Company
Green Apple Books, 506 Clement St, Authors: Lisa Brown, Michelle Richmond, Wendy MacNaughton
The Booksmith, 1644 Haight St, Authors: Daniel Handler, Lemony Snicket
Books Inc., 2275 Market Street, Author: Rabih Alameddine
Folio Books, 3957 24th St, Authors: Peter Gabel, Cara Black, Mary McNear
Small Business Saturday Night – Upper Fillmore: This first ever component is an effort to drive Small Business Saturday shopping into the evening. The Fillmore Merchant Association, under the leadership of Teresa Rodriguez, in partnership with American Express, is leading the evening’s efforts at stores and restaurants – from A to Z. At local clothing store, ASMBLY HALL, the owners will present an “Aloha Hawaiian Holiday” theme with special food, beverages and entertainment. And at Zinc Details furniture store, shoppers will be treated with two fashion shows at 6:30 pm and 8 pm while enjoying wine. In addition, Elizabeth Charles, Jarbo and Spice Ace will be creating special experiential moments for consumers including specialty cocktails and salsa making demonstrations.
#DineSmall on Small Business Saturday Night - Restaurants to promote #DineSmall by sharing their special menus for Small Business Saturday Night. Owners and chefs are invited to share their menus on social media using the #ShowUsYourMenu tag. It’s a great way to promote what your restaurant is doing to cater to Bay Area’s shopsmall shoppers.